Well, it’s already September and the year is almost on the verge of setting in! Yes, we have reached that time of the year when Interbrand unveils its list of the best-valuable brands of the world. Fasten your seatbelts Folks! Interbrand, the leading brand agency has unveiled latest report that lists the most valuable brands in the world for 2017.
There is no second opinion that the leading giants Apple, Google and Microsoft left no stone unturned to grab the first three spots, but it is the automotive rankings that interests us the most. So, let’s unveil which automaker took the pole position in the 18th annual instalment of the report?
Well, Toyota again emerged as the flag bearer despite its depreciating brand value that fell by some six percent. Mercedes-Benz grabbed the second spot, boosting its brand value over ten percent, whereas BMW stayed firm at the third position.
Honda, Ford and Hyundai kept close at fourth, fifth and sixth, respectively, while Audi lagged among its peers by taking the seventh position. Nissan demonstrated growth by climbing one place to eighth, moving ahead of Volkswagen that stayed intact at ninth. Last yet not the least, Porsche took the final spot on the list.
The world’s most valuable car brands (with overall ranking):
Brand
Ranking
Toyota
7
Mercedes-Benz
9
BMW
13
Honda
20
Ford
33
Hyundai
35
Audi
38
Nissan
39
Volkswagen
40
Porsche
48
There are basically three main components that determine the rankings and thus the brand’s aggregate value:
1. The financial performance of the particular brand’s products and services
2. The role played by the brand in influencing customer choice
3. The strength of the brand in securing earnings for the company.
