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The new Ford Fiesta Active crossover wins on practicality and technology

The new Ford Fiesta Active crossover wins on practicality and technology

Ford Fiesta Active crossover is the latest variant of the Fiesta product line and the vehicle is specifically targeted towards consumers with an active lifestyle. The Ford Fiesta Active has been projected as a versatile crossover that is suitable for urban roads as well as highways and off-road terrains.

The Fiesta Active crossover has been designed to deliver all the driving comforts that are usually delivered by an SUV. The Fiesta Active has been designed with a rugged style and sophisticated dynamics that are bound to impress consumers.  The grille mesh, the rear bumpers and vibrant colours like give the crossover a commanding personality.

 

Driving Modes for smooth operation

The Ford Fiesta Active proves to be a vehicle for all occasions and customers can choose different driving modes as per their needs. The vehicle has three driving modes, namely ‘Normal’, ‘Eco’ and ‘Slippery’. The Normal mode is for everyday driving, the Eco mode is for maximizing fuel efficiency and the Slippery mode is for improving vehicle control during rainy weather. The Fiesta Active offers excellent comfort while it is being driven on rough terrain due to the presence of hydraulic rebound stopper in front shock absorbers.

 

Advanced Safety Features

The Fiesta Active is equipped with all the advanced safety technologies like Pre-Collision Assist, Auto High Beam, Traffic Sign Recognition, Lane Keeping Aid, Cross Traffic Alert and Driver Alert. Additionally, the crossover’s SYNC3 communication platform enables the driver to connect smartphones and simultaneously control navigation using voice commands.

The Ford Fiesta Active has been specifically designed for the European customers as Fiesta brand has gained unprecedented success in Europe and a large number of European customers are preferring to buy SUVs and crossovers.

As far as competition is concerned, the Fiesta faces rivalry mainly from the Hyundai 120 Active. The Hyundai i10 Active is targeted towards low-end consumers and it has already established itself as a popular choice. Will Ford Fiesta Active’s practicality and features help the crossover gain widespread acceptance? Please share thoughts in the comment box below.

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